We look first at surface-level information. We explore the company's website and the information they share about their values/practices.

Then, we look at each item they sell. We explore every page and look at the exact material makeup and it's packaging. 

Supply chain disclosure, product traceability, and ethical sourcing all need to be addressed and have accessible proof.

Company is making a contribution to shaping a more ethical/sustainable industry and indicates improvement/growth areas.